The statistics show it’s nearly time for Albion to sell Opta Sports Data

According to reports in yesterday’s press, the game is approaching full time for Albion Capital’s investment in Opta Sports Data, the London-based sports data company. Albion Capital inherited its investment in Opta Sports Data as a result of acquiring the portfolio of Close Ventures back in January 2009 and is reported to have put the company on the market for a reported GBP 40.00 million.

So far Perform Media is the only company being linked as a potential bidder.  Whether or not Perform is genuinely interested in acquiring Opta remains to be seen, however Opta is a company that would fit nicely within its portfolio. Perform, which is listed on the London Stock Exchange, “commercialises multimedia sports content” and owns one of the largest portfolios of global digital sports rights.

The company has been quite acquisitive in the last few years, acquiring a majority stake in Soccerway,, Runningball Holdings and Sportal Australia to name just a few of the deals, all with the common aim of giving Perform additional internet-based sports content for it to capitalise on.

Opta’s statistics are used by Sky Sports and Betfair and are a fan’s and pundit’s dream in terms of enabling very detailed analysis of teams and their individual players. Let’s hope that the statistics Perform study on Opta show this is no own goal.

Filed under: dealmaking, internet, sports, UK, data