Google in a mind to continue its buying spree

Yesterday saw Google announce it is to spend USD 400m buying DeepMind, a UK-based artificial intelligence application developer. This will be Google's fifth purchase of the year and January 2014 is its most prolific period of acquisitions in terms of volume since August 2010, when the company announced six separate transactions in the space of one month.

The biggest difference between then and now, though, is the absolute dollar value of Google's activity. With the announcement of the DeepMind deal, Google will have spent over USD 3.6bn, albeit this figure is heavily distorted by the USD 3.2bn acquisition of Nest Labs, making the USD 357m spent back in August 2010 look rather miserly.

The other fascinating aspect is when you look at the type of companies Google is buying now compared with four years ago. Back in August 2010, the six acquisitions made by the group were typical technology companies, so everything from a social networking site through to a virtual currency platform operator. Yet the two biggest acquisitions made so far this year have been Nest Labs, a smart home device manufacturer, and DeepMind, a company that specialises in artificial application development.

It is very apparent that Google is betting on the increased digitalisation of the daily chores in our lives and not just the use of the internet and connectivity for work and pleasure.